GEO Intelligence Blog

    Deep dives into Generative Engine Optimisation, AI search, and how UK businesses can dominate AI-generated answers.

    GEO Basics 9 March 2026 8 min read

    GEO vs SEO — What's the Difference?

    SEO gets your website ranked in Google's list of links. GEO gets your business cited inside AI-generated answers. They target different systems, require different strategies, and produce different outcomes — but the most effective businesses in 2026 need both.

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    GEO Basics 9 March 2026 9 min read

    How to Get Your Business Found by ChatGPT

    To get your business found by ChatGPT, you need to build a clear, consistent, and verifiable online presence that ChatGPT can discover, understand, and trust. A step-by-step guide covering schema markup, entity building, answer-first content, and more.

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    GEO Basics 8 March 2026 8 min read

    What is Generative Engine Optimisation (GEO)?

    Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI tools — including ChatGPT, Google AI Overviews, Claude, and Perplexity — recommend, cite, and reference that business.

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