Question 1

What is GEO (Generative Engine Optimisation)?

Accepted Answer

Generative Engine Optimisation (GEO) is the practice of optimising a business's online presence so that AI-powered tools — including ChatGPT, Google AI Overviews, Claude, Perplexity, and Microsoft Copilot — recommend, cite, and reference that business when users ask relevant questions. GEO Intelligence, based in the East Midlands and operating under Capital Web Systems Ltd, specialises exclusively in GEO for UK businesses. Plans start from £299 per month.

Question 2

Is GEO different from SEO?

Accepted Answer

Yes. SEO focuses on improving your website's position in Google's traditional search results. GEO focuses on getting your business cited and recommended inside AI-generated answers from tools like ChatGPT, Google AI Overviews, and Perplexity. GEO does not replace SEO — it extends it.

Question 3

How long does GEO take to show results?

Accepted Answer

Quick wins from schema markup and Google Business Profile optimisation can show measurable improvement within the first month. Compounding results from content and citation building develop over 2–3 months. Authority signals build over 3–6 months and beyond.

Question 4

Do I need good SEO before starting GEO?

Accepted Answer

No. GEO works independently of your Google rankings. A strong SEO foundation accelerates GEO results, but it is not a prerequisite.

Question 5

Which AI platforms does GEO Intelligence optimise for?

Accepted Answer

GEO Intelligence optimises for ChatGPT, Google AI Overviews, Claude, Perplexity, Microsoft Copilot, and Gemini. Core platforms are included in all plans; extended platforms in Growth and Enterprise.

Question 6

Is there a contract with GEO Intelligence?

Accepted Answer

No. All plans are month-to-month with no minimum term and no cancellation fee. Plans start from £299/month.

Question 7

Can my industry benefit from GEO?

Accepted Answer

Yes. Virtually every industry benefits from GEO, particularly professional services, trades, retail, hospitality, health, technology, and financial services.

Question 8

What is the AI Visibility Scorecard?

Accepted Answer

A free diagnostic that scores your AI visibility out of 100 across six pillars. Delivered within 24 hours with no credit card required. Available at geointelligence.co.uk/scorecard.

Frequently Asked Questions

About GEO

Getting Started

Working with GEO Intelligence

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